3 6 Ke·2025-10-24 02:53Core Insights - The home decoration industry is witnessing a shift towards "one-stop shopping," with the integration of various home furnishing categories becoming mainstream, leading to increased consumer awareness of "whole home" and "whole decoration" concepts [1][3]. Company Strategies - Oppein Home: The company reported a 7% year-on-year growth in its whole decoration channel revenue in the first half of the year, with some regional dealers achieving over 50% growth. However, it faces challenges from disordered competition among industry players, impacting the stability of cooperation with renovation companies [3][4]. - Sofia: Sofia is focusing on the whole decoration channel as a key growth area, establishing exclusive products and pricing systems to differentiate from retail channels. The company achieved revenue of 8.52 billion yuan from its whole decoration channel in the first half of the year, collaborating with 270 renovation companies across 211 cities [6][4]. - Zhibang Home: The company is implementing a dual approach by partnering with both national and regional large-scale decoration companies, providing product, sales, and service support while the renovation companies handle design and construction [7][9]. - Golden Home: The company is committed to deepening its "first partner in home decoration" strategy, enhancing its capabilities in digital empowerment, intelligent design, and supply chain management. It reported a 30% year-on-year growth in home decoration channel revenue, with 1,458 stores established by mid-2025 [10][12]. - Iole Home: The company is pursuing a dual-channel development strategy, focusing on both whole decoration and retail channels. It emphasizes comprehensive capability competition and has transformed traditional stores into experiential centers and community service hubs [13][15]. Industry Trends - The collaboration between home furnishing companies and renovation firms is characterized by two main trends: balancing interests between decoration channels and retail channels, and increasing empowerment of renovation companies through product development and technical support [16].