Zhong Guo Qi Che Bao Wang·2025-10-24 03:28Core Insights - The article highlights the launch of the 2026 models of BYD's Song family, specifically the Song L DM-i and Song Pro DM-i, emphasizing their competitive pricing and advanced technology aimed at solidifying BYD's leadership in the hybrid SUV market [1][10]. Product Overview - The 2026 Song L DM-i is positioned as a luxury mid-size SUV with a starting price of 139,800 yuan, featuring a pure electric range of 200 kilometers and advanced configurations such as the Yun Nian-C and TBC tire blowout stability system [3][6]. - The 2026 Song Pro DM-i targets young families with a starting price of 99,800 yuan, boasting a fuel consumption of 3.2 liters per 100 kilometers and a pure electric range of 133 kilometers, catering to the high cost-performance family SUV market [3][9]. Technological Advancements - Both new models leverage the fifth-generation DM hybrid technology, achieving significant breakthroughs in range and energy consumption, allowing users to experience electric driving without range anxiety [6][12]. - The Song L DM-i features a smart damping control system and a tire blowout stability system, enhancing ride comfort and safety, while the Song Pro DM-i offers a low fuel consumption rate and improved suspension for a balanced driving experience [7][9]. Market Strategy - The simultaneous launch of the two models represents BYD's strategy to cover both ends of the market, with the Song Pro DM-i directly competing against traditional fuel SUVs and the Song L DM-i aiming to set a new standard in the luxury hybrid SUV segment [10][12]. - BYD's deep understanding of user needs and confidence in its technology are reflected in the Song family's decade-long market presence and the trust of 3.8 million users, positioning the brand as a leader in the transition from traditional to hybrid vehicles [12].