Byrna Technologies (US:BYRN) Yahoo Finance·2025-10-22 18:28Company Overview - Byrna Technologies Inc. is a leading less-lethal self-defense technology company focused on empowering individuals and security professionals with innovative, non-lethal solutions under its "Live Safe®" mission [3] - The company's product portfolio includes handheld personal security devices, shoulder-fired launchers, proprietary projectiles, self-defense aerosols, and related safety accessories, serving both consumer and professional markets [3] Product and Market Strategy - Byrna's flagship products, such as the Byrna SD, Byrna LE, and Byrna CL, provide safer standoff distances than traditional self-defense tools while offering modularity, ease of use, and higher margins [3] - Strategic acquisitions, including Mission Less Lethal and Fox Labs International, have expanded Byrna's product line, professional market reach, and intellectual property portfolio [4] - The company employs a dual sales strategy that includes e-commerce, dealer networks, and professional training programs, supported by targeted marketing efforts focusing on brand awareness and law enforcement education [4] Competitive Advantage - Byrna's competitive edge is enhanced by patented Pull-Pierce technology, which improves response time and usability in critical scenarios [5] - The company operates in a rapidly growing market with strong societal support for less-lethal solutions, benefiting from an enormous addressable market and improving profitability [5] - Byrna's manufacturing is conducted in high-capacity U.S. and South African facilities, ensuring reliability and scalability through rigorous quality control and in-house projectile production [4]