Ge Long Hui·2025-10-24 05:07Group 1 - The company announced that British fashion designer KIM JONES will serve as the creative director for the AREAL series, aiming to redefine the concept of business down jackets [1] - KIM JONES has a notable background, having worked as the artistic director for men's wear at LV and as a designer for Dior, aligning with the company's strategy of "professional down + high-quality design" [1] - The AREAL series targets the high-end business fashion sector, featuring transformable layering designs and high-quality materials, with product prices ranging from 2399 to 3999 yuan [1] Group 2 - The company continues to innovate its product offerings, focusing on three main series: puff, outdoor, and extreme cold, with the extreme cold series expected to exceed 3.5 billion yuan in revenue [2] - The company is optimizing store locations and enhancing store image to improve channel structure, while also focusing on the quality of store operations [2] - Recent temperature drops in major cities are expected to stimulate demand for winter clothing, with the sales period for the upcoming Spring Festival extended by 2 to 3 weeks [2] Group 3 - The company is expected to achieve its annual sales targets due to ongoing product innovation and improved channel quality, with projected net profits for fiscal years 2026-2028 being 3.931 billion, 4.382 billion, and 4.786 billion yuan respectively [3] - The projected price-to-earnings ratios for fiscal years 2026-2028 are 13.2, 11.9, and 10.9 times, maintaining a "Buy-A" rating [3]