波司登(03998.HK):携手前迪奥设计师 期待旺季销售
Ge Long Hui·2025-10-24 05:07

Group 1: Financial Performance - In the fiscal year 24/25, the company's revenue increased by 11.6% to 25.9 billion yuan, with brand down jackets revenue growing by 11% [1] - The main brand, Bosideng, saw a revenue increase of 10.1% to 18.48 billion yuan, achieving growth despite the impact of a warm winter [1] - Net profit attributable to shareholders rose by 14.3% to 3.51 billion yuan, driven by effective cost control [1] Group 2: Product Development and Brand Strategy - Bosideng launched the "Puff" series during Paris Fashion Week, featuring celebrities to enhance brand visibility [2] - The AREAL high-end urban line was introduced, including over 20 products priced between 2399 to 3999 yuan, focusing on business down jackets with functional materials and stylish designs [2] - The company collaborates with internationally renowned designers, such as Kim Jones, to strengthen brand positioning and international influence [2] Group 3: Market Conditions and Sales Outlook - A significant drop in temperatures starting October 16 is expected to boost winter clothing sales, with some regions experiencing temperature drops of over 10°C [3] - The upcoming Spring Festival in late February 2026 will extend the winter clothing sales season by approximately 15 days compared to 2025, benefiting brand apparel sales [3] - The company anticipates revenue growth of 10.1% to 28.51 billion yuan in FY2026, with net profit expected to grow by 11.7% to 3.92 billion yuan [3]