2024-2025年中国餐饮服务商行业白皮书

Core Insights - The Chinese catering industry has entered a stable development phase, with revenue expected to reach 56,712 billion yuan by 2025, up from 52,890 billion yuan in 2023, reflecting a year-on-year growth of 20.4% [2][11][19] - Digitalization is the primary driving force for catering service providers, with 69% of enterprises expressing intentions or plans for digital transformation, despite only 28.2% having implemented it [3][11] - The trend of "going overseas" is emerging as a significant growth avenue for catering service providers, as the domestic market becomes saturated [5][11] Market Overview - The catering industry has recovered to pre-pandemic levels, with a steady growth trajectory supported by favorable government policies aimed at promoting consumption and digital transformation [2][15][19] - The number of chain restaurants in China reached 50,384 in 2023, with a chain rate of 21%, indicating a significant increase in the presence of chain brands in lower-tier cities [2][11] Digital Transformation - Digitalization is crucial for enhancing operational efficiency, with many catering enterprises facing challenges such as fragmented information management systems and a lack of marketing capabilities [3][11] - Catering service providers are increasingly offering integrated solutions that cover the entire operational chain, from marketing to management [4][11] Service Evolution - The service offerings of catering providers have evolved from single-function services to comprehensive, full-stack solutions, catering primarily to small and medium-sized enterprises [4][11] - Popular service providers like Zaihui and KERUI have gained traction by providing integrated solutions that emphasize convenience and cost control [4][6] International Expansion - The overseas market presents significant opportunities, particularly in Southeast Asia, where the catering market is expected to grow from $92.3 billion in 2020 to $170.5 billion by 2025 [5][11] - In the U.S., the catering market reached $898 billion in 2022, with a high level of digitalization and standardization, presenting both challenges and opportunities for Chinese service providers [5][11] Future Trends - The catering service industry is expected to see deeper digital integration, with increasing demand for smart devices and efficient management systems [6][11] - Service providers will likely expand their offerings to include value-added services such as influencer cultivation and content creation [6][11] - More catering service providers will tailor localized solutions for different overseas markets, adapting to cultural differences and consumer habits [6][11]