岭南再亮文旅名片：打造入境游客体验中国生活首站

Core Viewpoint - The Guangdong province is actively promoting its inbound tourism as a key strategy to establish itself as a premier destination for international visitors, showcasing its unique cultural experiences and lifestyle [2][3]. Group 1: Event Overview - The "Discover Exciting Guangdong" global promotion launch event took place in Guangzhou, attracting 300 international travel professionals from over 60 countries [2]. - The event aims to position Guangdong as the first stop for inbound tourists to experience Chinese life, emphasizing a blend of product innovation, policy support, and event marketing [2][3]. Group 2: Market Insights - The inbound tourism market is witnessing a shift in visitor preferences towards immersive cultural experiences rather than standardized tourism services [3]. - Guangdong's vision is supported by impressive statistics, with over 39.3 million inbound tourists and 98.8 billion yuan in tourism foreign exchange income recorded in the first half of 2025, reflecting a growth of over 30% year-on-year [3][9]. Group 3: Cultural and Tourism Resources - Guangdong's rich cultural heritage, including historical trade routes and local customs, serves as a foundation for attracting international tourists [6]. - The province has developed a diverse tourism product system that caters to various visitor needs, including natural sightseeing, family leisure, and cultural experiences [7]. Group 4: Service Optimization - Guangdong is enhancing its service framework to ensure smooth travel for international visitors, including visa policies and transportation infrastructure [8]. - The province has implemented measures such as 240-hour transit visa exemptions for citizens from 55 countries and direct flights from four major international airports [8]. Group 5: Future Developments - Guangdong aims to solidify its position as a core destination for inbound tourism in China, with plans to launch initiatives like the "Guangdong Flavor Shared with the World" program in 2026 [10]. - The province's inbound tourism is expected to continue growing, with significant increases in search interest for its culinary offerings, as highlighted by Tripadvisor data [9].