Core Insights - The article highlights the journey of Cheng Dewen and his company, Nidejia, in the optical technology sector, focusing on the transition from AR/VR applications to addressing visual health issues, particularly myopia among children [4][10][21] Company Overview - Nidejia, founded by Cheng Dewen in 2015, specializes in optical design and has become a representative of "Chinese optical hard technology" by providing optical module solutions to major global companies like Lenovo, Xiaomi, and Qualcomm [2][6] - The company has established a strong position in the optical module field, holding over 300 optical technology patents, including more than 10 in the United States, and has participated in setting national standards for head-mounted displays [8][6] Technological Innovations - Nidejia has developed advanced optical technologies, including freeform surfaces, which allow for non-symmetrical light paths and precise focusing, enabling high-quality imaging in compact spaces [5][6] - The introduction of the "far vision" technology aims to alleviate myopia by projecting images from close distances to a perceived distance of 3-8 meters, providing a more comfortable viewing experience for children [11][12] Market Position and Strategy - Nidejia is transitioning from being a B2B supplier to a consumer-focused brand, launching products like the DOT reading tables at a more accessible price point, around 4000 yuan, to promote widespread adoption [17][18] - The company is also expanding internationally under the "NEDLX" brand and has begun collaborating with global enterprises on patent agreements, marking a shift from being a domestic supplier to a global standard setter [17][18] Industry Trends - The article notes a growing public health concern regarding myopia among children, with a reported prevalence of 53.6% among Chinese youth, prompting a shift in focus from virtual reality to real-world visual health solutions [4][10][13] - Recent government initiatives and guidelines from health and education authorities emphasize the importance of visual health, indicating a significant market opportunity for companies like Nidejia [13][14] Future Outlook - Cheng Dewen predicts that the integration of optical technology with AI will redefine smart hardware interactions, with a forecast for the widespread adoption of AI glasses featuring display capabilities within the next three to five years [20][21] - Nidejia's commitment to establishing industry standards is seen as crucial for protecting consumers and fostering a healthy competitive environment in the emerging visual health market [18][19]
中国光学的下一个故事，从孩子的书桌上开始
3 6 Ke·2025-10-24 08:10