耐克发布新架构:整合Nike、Jordan品牌和Converse的创新、设计与产品团队
NIKENIKE(US:NKE) Xin Lang Ke Ji·2025-10-24 08:24

Core Insights - Nike announced the integration of innovation, design, and product teams for Nike, Jordan, and Converse to create a new athlete-centric innovation engine [1] - This initiative is part of Nike's new "Sport Offense" strategy aimed at accelerating athlete-focused innovation and driving growth [1] - The integration is expected to enhance collaboration across teams, sharing insights, technology, and manufacturing processes to deliver revolutionary products for global athletes [1] Company Strategy - The restructuring is designed to prioritize athlete voices and experiences, focusing on their goals, challenges, and motivations [1] - Phil McCartney, Nike's Chief Innovation, Design, and Product Officer, emphasized that this marks a new era in Nike's innovation, design, and product sectors [1]