9系豪车争霸：朱江明用“反共识”答题

Core Insights - The article discusses the competitive landscape of Chinese automotive companies in the luxury segment, highlighting the emergence of new models and strategies in response to the growing demand for electric and extended-range vehicles [1][2]. Group 1: New Product Launches - Geely has introduced three models in the high-end segment under its 9 series, including Zeekr 009, Zeekr 9X, Lynk & Co 900, and Galaxy M9, targeting different price ranges [1]. - Leap Motor has unveiled its high-end model D19, available in both pure electric and extended-range versions, featuring advanced battery technology and high-quality components [2][5]. Group 2: Battery and Range Innovations - The D19 model features an 80.3 kWh battery with a pure electric range of up to 500 km, utilizing a strategy of larger batteries and smaller fuel tanks [5][7]. - Leap Motor's approach to extended-range vehicles is unique, as it aims to maximize electric usage while providing a small fuel tank as a backup for long trips [7][11]. Group 3: Market Positioning and Strategy - Leap Motor's product strategy differs from competitors, categorizing its offerings into four lines based on size and price, with the D series targeting the premium market [12]. - The company has historically launched models from lower to higher price segments, aiming to build brand recognition before entering the high-end market [13]. Group 4: Cost Management and Supplier Strategy - Leap Motor emphasizes using top-tier suppliers for critical components while focusing on in-house development for other parts to manage costs effectively [14]. - The company has made significant advancements in self-developed components, achieving lower defect rates compared to previous suppliers [14][15].