天润乳业由盈转亏 周期阵痛下如何突围？

Core Viewpoint - Tianrun Dairy's Q3 report reveals struggles within the industry cycle, with a revenue decline of 3.81% year-on-year and a shift from profit to loss, indicating significant operational challenges amid low milk prices [1][2]. Financial Performance - Revenue for the first three quarters reached 2.074 billion yuan, down 3.81% year-on-year [1]. - The net profit attributable to shareholders turned negative, recording a loss of 10.6145 million yuan, with Q3 net profit dropping 77.60% year-on-year to 11.2418 million yuan [1][2]. - Despite a 1.91% increase in dairy product sales to 226,800 tons, revenue declined, suggesting a potential impact from industry price wars [2]. Cost and Operational Challenges - The company faces cost pressures due to optimizing herd structure, with plans to reduce the number of cattle from 64,800 to 51,900 by September 2025, resulting in short-term costs that erode profits [1][3]. - Bad debt provisions related to student milk and nurturing project milk businesses have further impacted profits, highlighting collection risks [2]. Industry Context - The dairy industry is experiencing systemic shocks, with average fresh milk prices in major producing provinces dropping 3.2% year-on-year, leading to a supply-demand imbalance [2]. - Tianrun Dairy's gross margin has decreased from 16.76% in 2024 to 16.17% in Q3 2025, reflecting ongoing profitability challenges [2]. Competitive Landscape - As a regional dairy company, Tianrun's product structure increases sensitivity to market cycles, with 54% of revenue from ambient dairy products and about 40% from chilled dairy products, both facing intense competition [2]. - The strategy of reducing herd size and focusing on high-yield cows aims to mitigate sensitivity to low milk prices, representing a common approach during industry capacity reduction phases [3]. Future Outlook - Short-term challenges include slow recovery in liquid milk demand, high costs during new capacity ramp-up, and unresolved bad debt risks [3]. - The ability to convert capacity upgrades and cost control into competitive advantages will be crucial for Tianrun Dairy to navigate the upcoming industry cycle turning point [3].