洽洽食品前三季度：新品成长性增强，新渠道稳步提升

Core Viewpoint - Qiaqia Food Co., Ltd. is undergoing transformation amidst industry adjustments and channel changes, focusing on new product launches and channel development to drive growth [1][8]. Financial Performance - In the first three quarters, Qiaqia Food reported revenue of 4.5 billion yuan and a net profit attributable to shareholders of 168 million yuan [1]. New Product Development - Qiaqia Food has launched several innovative product lines, including the "Qiaqia Mountain Wild Series Seeds" and "Qiaqia Ice Cream with Seed Kernels," showcasing strong market potential [3][4][10]. - The company emphasizes the importance of innovation, allowing for failures but not for a lack of innovation [3]. Market Response - The newly launched products, particularly the konjac series, have shown strong sales performance, with konjac products ranking second in sales on Qiaqia's Douyin flagship store [4][7]. - The company is responding to consumer interest by continuously introducing new konjac products [4]. Channel Expansion - Qiaqia Food is actively exploring new sales channels, including e-commerce and membership stores, to diversify its revenue streams [8][9]. - In the first half of 2025, the company reported a 24.79% year-on-year increase in revenue from e-commerce channels, which accounted for 16.38% of total revenue [8]. Brand Recognition - Qiaqia Food's brand value has significantly increased, reaching 56.872 billion yuan, marking its third consecutive inclusion in the Asia Brand 500 list [13][15]. - The company has received multiple awards, including recognition as a "Foreigners' Favorite Chinese Brand" [15]. Strategic Initiatives - Qiaqia Food plans to establish an investment company focused on the leisure food industry, aiming to enhance financial returns and share risks with partners [12]. - The company is committed to optimizing its supply chain and cost management to improve operational efficiency [17].