Core Insights - The article highlights the innovative practices and industry insights of October Rice Field, focusing on its contributions to the family food sector and rural revitalization efforts [1] Group 1: Efficient System Development and Industry Ecosystem Reshaping - October Rice Field addresses key pain points in the grain industry, such as high losses and low efficiency, through a comprehensive innovation strategy [2] - The company has established low-temperature storage warehouses in major production bases to ensure the freshness of Northeast rice, utilizing technologies for quality inspection, temperature control, and pest management [2] - A digital system enables order-based production, allowing a single technician to operate all rice processing equipment, significantly enhancing processing efficiency and reducing food loss across the supply chain [2] - The company has built a nationwide storage and logistics network, ensuring efficient product circulation and providing consumers with high-quality, fresh family food [2] Group 2: Consumer Demand Insights and "Staple + Snack" Strategy - As consumer preferences shift from merely filling up to prioritizing quality, health, and situational consumption have become key trends in the family food sector [4] - October Rice Field has diversified its corn products to meet the demand for quality carbohydrates and weight management, creating various forms such as corn sticks and kernels for different consumption scenarios [4] - The company has established dedicated corn bases in regions like Wuchang and Nanning, promoting collaborative development across the industry chain [4] - In the rice category, the company offers different packaging designs to cater to individual and family dining needs [4] Group 3: Supporting Rural Revitalization and Shared Growth - October Rice Field acts as a bridge between agriculture and consumers, injecting new momentum into rural industry development through market-oriented cooperation [5] - The company’s participation in the "New Min Rice Express+" project in Shenyang generated over 200 million yuan in local rice production value and created approximately 800 new jobs [6] - From 2020 to 2024, the company plans to procure over 14 billion yuan worth of raw grains, linking thousands of farmers through contract farming [6] - The company emphasizes the integration of industry, innovation, and talent chains to enhance product quality and promote the deep integration of agriculture with industrial and service sectors [6] - October Rice Field aims to create a strategic path centered on market orientation, efficiency, and brand influence, continuing to provide fresh, high-quality Chinese food to families [6]
十月稻田王兵以企业实践谈产业升级与乡村振兴