IFA CEO：中国品牌抢滩欧洲市场，AI应用和本土化策略是关键

Group 1 - The CEO of IFA, Leif Lindner, visited Shenzhen to explore new partnerships and noted the significant transformation of the city, highlighting its innovation spirit and high efficiency [1] - The number of Chinese exhibitors at the IFA has increased dramatically, with 764 companies participating this year compared to 420 last year, marking a historical high and representing over one-third of total exhibitors [2] - Chinese brands are gaining opportunities in the German market as Japanese competitors like Sony and Panasonic are losing market share, with Hisense and TCL ranking third and fourth respectively [2] Group 2 - European consumer perceptions of Chinese products have improved over the past five years, with Chinese companies becoming more professional and leveraging AI and supply chain advantages [3] - The trend of "global localization" is becoming crucial for Chinese firms, as brand loyalty is decreasing and consumers focus more on product functionality rather than brand names [3] - Companies are advised to invest in after-sales service to build a good reputation, as this is often overlooked due to cost considerations [3]