Zhi Tong Cai Jing·2025-10-24 09:41Core Insights - Morgan Stanley reports that Prada's Q3 sales increased by 8.5% at constant exchange rates, slightly above market consensus, with retail sales growth of 7.6% aligning with expectations, driven primarily by the volatile wholesale channel [1] - Prada remains one of the fastest-growing groups, nearly matching Hermès' growth rate and significantly outpacing LVMH and Kering [1] - Morgan Stanley has lowered its earnings per share forecast for Prada for FY 2025-2026 by 0.6% but maintains a target price of HKD 53, while keeping a "market perform" rating due to observed investment opportunities in the luxury sector [1] Financial Performance - The forecast for Prada's revenue growth for 2025 has been revised down to 6.6% from an original estimate of 8.5%, with an expected EBITDA margin of 23.4% [2] - Prada's brand revenue is projected to decline by 1.3% year-on-year in Q4, while Miu Miu's revenue growth is slightly adjusted to 30% [2] Market Concerns - Market reaction to Prada's performance is expected to be muted, as its revenue only "barely" meets market expectations, leading to anticipated price fluctuations in the coming days or months [1] - Three main concerns are highlighted: increased competition in the creative field with the influx of new creative directors, potential disadvantages for Prada and Miu Miu as fashion trends shift from minimalism to maximalism, and the dilution of group profit margins due to the acquisition of Versace, which is projected to incur significant operating losses in the coming years [1][2]