景区开始“抄底”无戏可拍的明星？

Core Viewpoint - The trend of celebrities becoming NPCs (non-player characters) in tourist attractions is gaining traction, driven by the need for innovative marketing strategies and the financial challenges faced by actors in the current entertainment industry [1][9][19]. Group 1: Marketing Impact - The presence of celebrity NPCs has shown immediate marketing effectiveness, with ticket sales for a particular scenic area increasing by 150% after a well-known actor's performance [3][4]. - Social media engagement skyrocketed, with related content reaching over 100 million views, demonstrating the significant draw of celebrity appearances [3][8]. - The emotional value provided by celebrity NPCs enhances the visitor experience, making the ticket price worthwhile for tourists seeking interaction and shareable moments [7][12]. Group 2: Economic Factors for Actors - Many actors are turning to NPC roles as a viable income source amid a decline in film and television projects, with some facing long periods without work [9][10]. - The compensation for celebrity NPCs can be substantial, with reports indicating earnings of up to 42,000 yuan per month for certain actors, surpassing their income from short film projects [14][15]. - The demand for celebrity NPCs is expected to grow, as the tourism industry continues to seek innovative ways to attract visitors [19][22]. Group 3: Future Considerations for Attractions - While the current strategy of hiring celebrity NPCs is effective, attractions must consider how to convert visitors drawn by celebrities into repeat customers who appreciate the overall experience [20][23]. - Long-term reliance on celebrity appearances may not be sustainable, prompting attractions to explore deeper engagement strategies, such as involving celebrities in content creation [22][24]. - Successful attractions will recognize the transient nature of celebrity-driven traffic and focus on building their unique appeal to ensure lasting success [24].