LFX(SH:600612) Mei Ri Jing Ji Xin Wen·2025-10-24 11:31Core Viewpoint - The investment by Lao Feng Xiang in the luxury brand Maybach Asia Pacific (MAP) has raised concerns due to the high valuation of nearly 10 million times, despite MAP not yet commencing operations [1][6]. Group 1: Investment Details - Lao Feng Xiang plans to invest $24 million (approximately 170 million RMB) to acquire a 20% stake in MAP through its subsidiary [2]. - MAP was established in February this year with a registered capital of 10,000 HKD, focusing on luxury goods rather than Maybach automobiles [2]. - The company aims to open 75 stores within six years, with a projected average purchase amount exceeding $2 million per store in the Asia-Pacific region [3][4]. Group 2: Valuation Concerns - The valuation of MAP is reported at $126 million, with a staggering increase of 9,692,207.69% from its book value of $1,300 [6][8]. - Lao Feng Xiang justifies the high valuation using the income approach, citing a compound annual growth rate of 36.5% for Maybach luxury goods over the past four years [3][9]. - There is skepticism regarding the necessity and reasonableness of acquiring a high-priced minority stake in a company that has not yet begun operations [1][6]. Group 3: Market Risks - Concerns have been raised about potential risks associated with unsold inventory due to the buyout procurement model, as well as cultural and market differences impacting operations [4][11]. - Experts warn that the greatest risk in brand-licensed valuations is the potential collapse of the brand's value [11]. - Lao Feng Xiang has retained a valuation adjustment clause in the investment agreement to protect its interests [10].