Zhong Guo Min Hang Wang·2025-10-24 11:37Core Insights - The third CATA Aviation Conference was held in Beijing, showcasing China Eastern Airlines' commitment to innovation and service enhancement under the theme "Experience Beauty, Connect the World" [1] Group 1: Company Initiatives - China Eastern Airlines presented a 400 square meter independent exhibition area featuring new international routes, brand image, technological innovations, and cultural products [8] - The airline highlighted 12 new long-haul international routes set to open from Shanghai to destinations including Abu Dhabi, Geneva, Barcelona, Copenhagen, and Buenos Aires starting in 2025 [8][9] - A brand upgrade project was officially launched, enhancing the airline's website, app interface, in-flight entertainment, and introducing original music and exclusive fragrances for passenger experience [9] Group 2: Technological Innovations - The airline introduced a new generation of smart service robots capable of handling check-in and ticket modification processes, enhancing passenger interaction [10] - Other technological innovations showcased included various robots and systems aimed at improving safety and operational efficiency in aviation, integrating AI, big data, and virtual reality [10]