兴业银行厦门分行以金融之力让“福农优品”香飘万家

Core Viewpoint - The "Farming Quality Products" live streaming event in Xiamen is a significant initiative aimed at promoting local agricultural products while enhancing financial services in rural areas through innovative banking solutions [1][2]. Group 1: Event Overview - The event is organized by multiple governmental bodies and led by Industrial Bank, showcasing a variety of local agricultural products and financial services [1]. - The live streaming activity serves as a platform for farmers and local businesses to connect with consumers and promote their products [3]. Group 2: Company Highlight - Xiamen Yinxiang Bean Products Co., Ltd. has been a key participant, producing over 160 product categories with an annual output value of 200 million yuan, establishing itself as a benchmark in Fujian's bean product industry [1]. - The company has undergone significant upgrades, including the installation of fully automated production lines, supported by financial backing from Industrial Bank [1][2]. Group 3: Financial Support and Innovation - Industrial Bank has been a long-term financial partner for Yinxiang, providing essential support since 2009, which has enabled the company to invest in technology and expand its market reach [2]. - As of September this year, Industrial Bank's agricultural loan balance exceeded 540 billion yuan, reflecting its commitment to supporting rural development [2]. Group 4: Financial Services Innovation - The event also featured a mobile financial service vehicle, which provides on-site banking services, financial consultations, and fraud prevention education to local residents [3]. - This initiative aims to bring financial services closer to rural communities, ensuring accessibility and convenience for residents [3].