有消费者称阿迪达斯羽绒服由雪中飞代工，引发品牌溢价与品质争议

Core Insights - Consumers have raised concerns about the authenticity of Adidas products, specifically regarding a down jacket purchased through a live-streaming platform, which was allegedly produced by a third-party manufacturer, Xuezhongfei [2] - Adidas customer service stated that they do not have information on whether products are outsourced or the details of the manufacturing facilities, emphasizing that all products are shipped directly from warehouses [2] - The incident highlights a growing consumer skepticism towards brand value versus product quality, with many feeling that they are paying for a brand label rather than the actual product quality [3] Company Analysis - The incident reflects a broader trend in the apparel industry where outsourcing production to qualified manufacturers is common, allowing brands to focus on design and marketing while reducing manufacturing costs [2] - The pricing comparison between Adidas and Xuezhongfei shows that while both brands have similar price points, Xuezhongfei's products offer higher fill power in their down jackets, raising questions about the value proposition of Adidas products [2] - The ongoing debate about brand premium versus product quality suggests that Adidas may need to better align its brand image with consumer expectations to avoid future controversies [3]