紫燕食品发布2025年三季报：Q3营收同比实现增长 企稳回升

Core Viewpoint - Ziyan Food Group Co., Ltd. demonstrated operational resilience in a challenging market, achieving a revenue of 1.041 billion yuan in Q3 2025, a year-on-year increase of 1.75%, despite a slowdown in the marinated food industry and intensified competition [1] Group 1: Financial Performance - In Q3 2025, Ziyan Food reported a net profit of 90 million yuan, showcasing its ability to maintain profitability amid industry challenges [1] - Total assets reached 3.917 billion yuan, reflecting a growth of 17.56% compared to the end of the previous year [1] Group 2: Supply Chain and Operational Efficiency - The company implemented a digital transformation of its supply chain, integrating systems like SAP-ERP and TMS to enhance operational efficiency [2] - Automation and IoT technologies were introduced in production processes to standardize product flavor and improve operational efficiency [2] - Ziyan Food maintains long-term strategic partnerships with major suppliers to ensure quality and stability in raw material supply [2] Group 3: Product Innovation and Marketing Strategy - Ziyan Food is diversifying its product matrix and innovating flavors, launching new products like smoked marinated series and Sichuan-style shredded chicken [4] - The company effectively utilized social media platforms like Douyin to engage younger consumers, achieving a monthly sales record of 23 million yuan in September 2025 [5] - Collaborative marketing efforts, such as partnerships with brands like Samyang, have enhanced brand visibility and appeal among younger demographics [4][5] Group 4: Market Position and Future Outlook - Ziyan Food is exploring international market opportunities while solidifying its brand in the marinated food sector [6] - The company is positioned to sustain growth through digitalization, product innovation, and targeted marketing strategies, aligning with the industry's shift towards high-quality development [6]