️FCC“清洁购物车行动”落地！跨境电商卖家如何应对美国大规模下架潮？

Core Viewpoint - The FCC's "Operation Clean Cart" has led to the removal of millions of Chinese electronic products from major e-commerce platforms, indicating escalating tensions in US-China tech trade and necessitating urgent risk assessment and strategy formulation for cross-border e-commerce sellers [1]. Group 1: Product Categories Affected - Security monitoring devices account for approximately 60% of the total removals, primarily involving brands like Hikvision and Dahua, which are forced to delist despite having EU CE certification due to being on the US banned list [4]. - Smart wearable devices make up about 25% of the removals, including Huawei's mainstream smartwatches, as they are flagged for potential data transmission risks [4]. - Communication and networking equipment from brands like ZTE and TP-Link are also affected, with TP-Link under investigation for technical vulnerabilities and data privacy issues [4]. Group 2: Compliance Issues - Products lacking complete FCC ID certification documentation or using outdated testing results from Chinese laboratories are targeted for removal [8]. - Devices that fail EMC testing or do not meet US regulatory standards for emission power are also included in the banned list [8]. - Small sellers using misleading keywords related to major brands to increase visibility are identified and removed by platform algorithms [8]. Group 3: Economic Impact - As of October 15, Amazon has removed over 3 million products, while eBay has taken down over 2 million, with an estimated market value exceeding $1 billion [9]. - Small sellers reliant on the US market have experienced a 40% drop in orders, leading to significant inventory backlogs [13]. - Compliance costs have risen by 30%-50% as sellers must shift certification to overseas laboratories, extending the process to 2-3 months [13]. Group 4: Strategic Recommendations for Sellers - Sellers should conduct self-assessments of delisted products, appeal for reinstatement, and manage inventory and finances effectively [10]. - Long-term strategies should include diversifying market presence to reduce reliance on a single market and enhancing supply chain compliance management to mitigate future risks [12]. - Immediate actions include verifying FCC certifications, modifying product listings to avoid brand confusion, and expediting certifications through recognized overseas laboratories [13].