P&G(US:PG) Hua Er Jie Jian Wen·2025-10-24 13:06Core Insights - Procter & Gamble's first-quarter performance exceeded Wall Street expectations, driven by increased demand for beauty and shaving products, despite challenges in the consumer and geopolitical environment [1][4] - The company reaffirmed its full-year sales and earnings outlook, projecting sales growth of 1% to 5% and earnings per share between $6.83 and $7.09 for fiscal 2026 [7] Financial Performance - For the quarter ending September 30, Procter & Gamble reported adjusted earnings per share of $1.99, surpassing analyst expectations of $1.90, with revenue of $22.39 billion, exceeding the forecast of $22.18 billion [1] - Organic sales growth was 2%, which was above market average expectations [1] Sales Performance by Segment - The beauty segment was a standout performer, with sales growth of 4% and overall sales increasing by 6% [6] - The shaving segment also showed resilience, with a 1% increase in sales and a 5% rise in revenue [6] - However, the health care and fabric/home care segments experienced a 2% decline in sales, while the baby, feminine, and family care segments remained flat [4][5] Consumer Behavior Insights - The consumer environment is described as "not good but stable," with shopping behavior reflecting a "K-shaped" economy, where higher-income consumers are purchasing larger packages for value, while lower-income consumers are extending their product usage before repurchasing [5] - This behavior is evident in the sales data, with declines in fabric and home care products, and flat sales in baby and family care categories [5] Cost and Pricing Strategy - Procter & Gamble has revised its expected cost impact from tariffs down from $800 million to $400 million (after tax), due to the cancellation of retaliatory tariffs against Canada [4][7] - The company plans to implement price increases across most business segments, although some consumers are beginning to cut back on spending and seek discounts [7]