“地王”项目开分销，车位垄断引公愤，绿城上海连环翻车

Core Insights - Green City has made a significant investment in the Shanghai real estate market by acquiring the HK315-11 plot for 6.472 billion yuan, marking a premium rate of 46.33% and a record floor price of 126,600 yuan per square meter [1] - The project, named Green City · Tide Sound Bund, is positioned as a high-end residential development in a prime location facing a central park and the Lujiazui skyline, indicating the company's ambition to establish a strong presence in the luxury market [1] - However, the sales performance of Green City's recent project, Green City Yilu, has been disappointing, with only 36.5% of the units sold despite a high initial subscription rate [3][5] Sales Performance - Green City Yilu launched with 148 units and achieved a subscription rate of 116.2%, but only 54 units were sold by October 24, leaving 94 units unsold [3][5] - In comparison, a nearby project, Kaiyun Lake Jinghuating, sold over 95% of its units shortly after launch, highlighting the underperformance of Green City Yilu [5] - The average selling price for Green City Yilu is reported at 106,900 yuan per square meter, with high-end units priced between 10.7 million yuan and 16.9 million yuan [5] Market Challenges - The surrounding area of Green City Yilu is criticized for its lack of mature infrastructure, including distant hospitals and commercial facilities, which may hinder sales [6] - Noise pollution from nearby highways and inadequate public transportation options are also cited as significant drawbacks for potential buyers [6] - As a result of slow sales, Green City has resorted to offering commission incentives to real estate agents, indicating a need to stimulate demand [8] Developer Practices - Reports have emerged of questionable practices by Green City regarding unsold parking spaces in their luxury developments, leading to dissatisfaction among homeowners [10][11] - Allegations of improper conduct during the election of property management committees have also surfaced, raising concerns about transparency and fairness in developer operations [13][14]