养乐多告别广州首厂！广州益力多回应：扩大及进一步增长中国市场的方针并未改变

Core Insights - Yakult will close its first factory in Guangzhou on November 30, 2023, marking a significant shift in its operations in China, where it has been a prominent player since entering the market in 2002 [2][3] - The closure is part of a broader strategic adjustment aimed at enhancing competitiveness and sustainable growth in the Chinese market, despite ongoing challenges in the industry [2][4] Company Performance - Yakult's daily sales in China have declined for three consecutive years, dropping from 625.7 million bottles in 2022 to an estimated 443.9 million bottles in 2024 [3][4] - In Guangzhou, daily sales decreased from 259.6 million bottles in 2022 to 184.6 million bottles in 2024, reflecting a significant contraction in its core market [3] Industry Trends - The traditional yogurt drink market is facing challenges due to rising health consciousness among consumers, leading to a shift towards low-sugar and functional beverages [5][7] - The market for sugar-free beverages in China has grown from 3.12 billion yuan in 2016 to an estimated 19.96 billion yuan in 2022, with projections to reach 61.56 billion yuan by 2025 [5] Strategic Adjustments - The closure of the Guangzhou factory is part of a structural adjustment strategy to improve production efficiency and resource allocation in response to slowing growth, rising costs, and intensified competition [4][6] - Yakult is attempting to innovate its product offerings, introducing new variants such as a high-fiber, high-calcium drink and a sugar-free option to cater to evolving consumer preferences [6][7] Market Challenges - The competitive landscape has intensified, with similar products now offering features like zero sugar and high fiber, which have become standard in the market [6][7] - If Yakult cannot transition from a focus on sweetened probiotic drinks to a more diversified product line that emphasizes low sugar and functional benefits, it risks stagnation or marginalization in the market [7]