JONJEE(SH:600872) Zhong Zheng Wang·2025-10-24 13:59Core Viewpoint - The financial report of Zhongju Gaoxin for the first three quarters of 2025 indicates a decline in revenue and net profit, primarily due to reduced income from the seasoning segment amid intensified industry competition and inventory issues [1] Group 1: Financial Performance - The company achieved total revenue of 3.156 billion yuan and a net profit attributable to the parent company of 380 million yuan in the first three quarters, both showing a decline compared to the same period last year [1] - The gross profit margin of the main product "Meiwei Xian" improved significantly, reaching 39.70% in the first three quarters of 2025, an increase of 2.26 percentage points year-on-year [2] - The gross profit margin further increased to 40.31% in the third quarter, up by 2.17 percentage points year-on-year, attributed to refined supply chain management [2] Group 2: Strategic Adjustments - The company is implementing a strategy of "retreating to advance," focusing on optimizing channel inventory and stabilizing prices to strengthen its market foundation during the performance adjustment period [1] - The number of distributors increased by 344 in the first three quarters, totaling 2,898, a growth of 13.47% from the beginning of the year, with significant increases in the central and northern regions [2] - The company plans to launch a new online sales initiative on Douyin with a leading content e-commerce team by the end of October, aiming to explore new revenue growth opportunities [2] Group 3: Product Development - The company continues to focus on product quality upgrades, launching new products such as low-salt soy sauce and zero-additive oyster sauce to meet consumer demand for healthy, high-quality seasonings [3] - A long-term strategic partnership has been established with Jiangnan University to enhance product competitiveness through external expertise [3] - The overall industry outlook for Zhongju Gaoxin is characterized by short-term adjustments but long-term positive trends, with improvements in channel health, price stability, and ongoing national expansion and product premiumization [3]