双会联动 展翼未来 民航工作委员会精彩亮相第32届中国国际广告节

Core Points - The 32nd China International Advertising Festival opened in Beijing, featuring a unique collaboration with the 34th Asian Advertising Congress, highlighting the aviation advertising sector's innovations and future developments [1][10] - The Civil Aviation Working Committee's exhibition attracted significant attention with its theme "Cloud Wings Chase Light, Smartly Start Future," showcasing advanced technologies and interactive experiences [1][10] Group 1: Exhibition Highlights - The exhibition featured four thematic areas, including a fusion theme that integrated aviation elements with nature and technology, emphasizing the harmonious coexistence of diverse elements in air travel [6] - The boundary-less theme connected various member units through a map of China, symbolizing a collaborative network in the aviation media sector [6] - The technology theme showcased a naked-eye 3D screen that provided a strong visual impact, allowing viewers to experience a three-dimensional effect without glasses [6] Group 2: Interactive Activities - The exhibition included engaging activities such as the "Magic Screen AI Travel Photography," which allowed participants to experience virtual outfit changes and time-travel scenarios through AI algorithms [10] - Additional activities like green planting initiatives and traditional games were organized to enhance audience interaction and promote sustainable development in the aviation advertising industry [10] Group 3: Future Directions - The Civil Aviation Working Committee aims to leverage the resources of the China Advertising Association to create a comprehensive platform for aviation advertising, fostering innovation and development within the industry [13] - A gathering of ten key aviation resource units discussed new trends in the industry, focusing on the application of new technologies and AI empowerment [13]