Core Viewpoint - Dongpeng Beverage is pursuing a secondary listing in Hong Kong to support its international business development needs after its initial application was invalidated earlier this year [2][3]. Financial Performance - Dongpeng Beverage's revenue has shown significant growth since its A-share listing in 2021, with revenues of 8.5 billion yuan, 11.257 billion yuan, and 15.83 billion yuan projected for 2022, 2023, and 2024 respectively, reflecting year-on-year growth rates of 21.81%, 32.44%, and 40.62% [3]. - In the first half of 2025, the company achieved a revenue of 10.737 billion yuan, marking a year-on-year increase of 36.37% and a net profit of 2.375 billion yuan, up 37.22% [3]. - As of October 17, 2025, Dongpeng Beverage's market capitalization reached 156.7 billion yuan [3]. Market Position and Strategy - Dongpeng Beverage has been recognized as the "first stock of functional beverages" in China and has maintained a leading position in the market, with a market share increase from 15.0% in 2021 to 26.3% in 2024 [13]. - The company has diversified its product offerings beyond its flagship Dongpeng Special Drink, introducing new products like "Brew Water" and "Dongpeng Coffee" to reduce reliance on its core product [7]. - Despite its growth, Dongpeng's overseas revenue remains low at only 0.2%, facing competition from established international brands like Red Bull and Monster in Southeast Asia [7]. Leadership and Management - Lin Muqin, the chairman and president of Dongpeng Beverage, emphasizes growth as the company's primary strategy, which is deeply ingrained in the corporate culture [4][5]. - Lin's hands-on approach includes monitoring product visibility in the market, such as counting Dongpeng beverage bottles in service areas [5]. - The company has adopted a digital transformation strategy, integrating digital tools into its operations to enhance efficiency and consumer engagement [14][15]. Historical Context - Dongpeng Beverage was founded in 1997 and initially struggled with low revenue, but a pivotal moment came in 2003 when Lin Muqin acquired the company and shifted its focus to functional beverages [8][9]. - The launch of Dongpeng Special Drink in 2009, with a competitive pricing strategy, allowed the company to capture market share from established competitors like Red Bull [9][10]. - By 2018, Dongpeng's revenue began to double, with a compound annual growth rate exceeding 20% from 2018 to 2022 [13].
广东老板靠「山寨」饮料起家，一年狂揽百亿
3 6 Ke·2025-10-24 14:48