快闪店排队2小时只泡茶包遭吐槽后，香飘飘把首店开在杭州大悦城

Core Viewpoint - The company, Xiangpiaopiao, is opening its first physical store in Hangzhou amidst declining performance, raising questions about whether this move can effectively boost its sales [1][3]. Group 1: Store Opening and Strategy - Xiangpiaopiao is preparing to establish a physical store in Hangzhou, aiming to provide a brand experience and collect market feedback, currently in a pilot exploration phase [3]. - The company has previously experimented with pop-up stores to promote new products, such as the "original leaf fresh milk tea" and Meco juice tea, which generated significant consumer interest [3][6]. Group 2: Financial Performance - In the previous year, Xiangpiaopiao reported revenue of 3.287 billion yuan, a year-on-year decline of 9.32%, with net profit dropping by 9.67% to 253 million yuan [6]. - The company's core brewing business saw a significant revenue drop of 15.42%, totaling 2.271 billion yuan [6]. - In the first half of this year, the revenue structure shifted, with ready-to-drink products, including Meco juice tea, generating 591 million yuan, surpassing brewing products for the first time [7]. Group 3: Operational Challenges - The transition to ready-to-drink products, which have lower profit margins compared to brewing products, has increased operational pressure on the company [9]. - In the first half of this year, the company reported a revenue of 1.035 billion yuan, a year-on-year decline of 12.21%, and a net loss of approximately 97.39 million yuan, a significant increase in loss of 230.13% [9]. - Inventory turnover days increased to 37.75 days, the highest in five years, indicating poor product sales performance [9].