Deckers Stock Slumps as Hoka Maker Warns of Consumer Pullback Because of Tariffs, Higher Prices

Justin Sullivan / Getty Images With Friday's drop, shares of Hoka maker Deckers have lost more than half of their value in 2025 Key Takeaways Deckers Outdoor shares took a hit Friday after executives said the Hoka maker expects consumers could pull back in the face of higher tariffs and prices. Its current-quarter outlook missed analysts' estimates compiled by Visible Alpha. Deckers Outdoor (DECK) shares plunged Friday after the shoe and apparel maker gave a weaker-than-expected outlook, saying it s ...