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夸克“C计划”浮出水面,AI超级应用卡位战升级
Hua Xia Shi Bao·2025-10-24 15:05

Core Insights - Major tech companies are actively developing super applications for the AI era, with Alibaba's Quark launching a dialogue assistant that integrates AI search and assistant functionalities, marking the first outcome of its "C Plan" [2][3] Company Developments - Quark has undergone significant transformations, now allowing users to choose between search and assistant modes, enhancing its capabilities with features like deep search, photo question answering, AI writing, and translation [3] - The dialogue assistant utilizes the latest Qwen closed-source model, which reportedly surpasses GPT-5 and Claude Opus 4, positioning Quark among the top three globally [3] - Quark has been recognized as one of Alibaba's strategic innovation businesses, emphasizing its growing importance within the company [4] Market Competition - The competition for AI-driven user engagement is intensifying, with Quark and its peers vying for dominance in the consumer market, particularly targeting the younger demographic [4][5] - Quark's "C Plan" suggests a strategic shift towards integrating chat functionalities, aiming to enhance user interaction and differentiate itself from competitors like Doubao [5][6] - In recent rankings, Quark placed 9th in web-based AI applications and 47th in mobile applications, indicating a competitive landscape where Doubao and DeepSeek are leading [6] Industry Trends - The trend towards AI integration in browsers is gaining momentum, as companies focus on user experience and interaction methods, which are becoming critical in the AI landscape [7] - The current competitive environment highlights the strategic importance of capturing high-frequency user scenarios to dominate the AI-driven traffic landscape [5][7]