下单3只大公鸡到手竟是小鸡仔，“货不对板”不能只靠消费者叫板

Core Viewpoint - Recent incidents of "goods not matching the description" in live-streaming sales have raised concerns about consumer trust and the integrity of the e-commerce industry, as businesses engage in deceptive practices to attract buyers [2][3][4] Group 1: Incidents of Deception - Consumers have reported receiving items that significantly differ from what was advertised, such as small chicks instead of large chickens and dead plants instead of healthy trees [3] - The marketing promises of "what you see is what you get" have turned into traps for consumers, leading to financial losses and damaging the reputation of live-streaming e-commerce [3][4] Group 2: Business Practices - Merchants employ deceptive tactics by showcasing high-quality samples while hiding disclaimers about potential discrepancies in the actual products [3] - The use of vague terms like "visual differences are normal" and "specifications must meet standards" allows sellers to evade responsibility for misleading advertising [3] Group 3: Regulatory Response - Regulatory bodies must take proactive measures to address these issues by establishing clear standards for live-streaming sales, including guidelines for sample displays and promotional language [4] - Platforms should enhance their accountability by implementing better technology, such as requiring complete recording of live streams and ensuring traceability of products from sample to delivery [4] Group 4: Consumer Protection - Consumers are encouraged to document their purchases and interactions during live-streaming sessions to protect themselves against fraud [4] - It is essential for consumers to report discrepancies immediately to platforms and regulatory authorities, rather than being deterred by sellers' disclaimers [4]