年轻买家们，在广交会关注些什么？

Core Insights - The 138th Canton Fair's second phase focuses on "quality home furnishings," featuring over 25,000 booths and more than 10,000 participating companies, including over 2,900 high-quality enterprises, marking a growth of over 10% compared to the previous session [1][4]. Group 1: Changing Buyer Preferences - Young overseas buyers have shifted from being mere order-takers to becoming decision-makers, emphasizing sustainability, health monitoring, and personalized design in their purchasing choices [1][4]. - Environmental considerations have become a prerequisite for product selection among young buyers, contrasting with older generations who viewed it as a compliance issue [6][8]. - Young buyers are willing to pay a premium for sustainable products, with examples showing that eco-friendly items are only slightly more expensive than their non-eco counterparts [4][8]. Group 2: Demand for Interactive and Versatile Products - There is a growing preference for products that facilitate outdoor living and interaction with nature, as seen in the interest in modular and multifunctional designs [9][12]. - The design logic of home products is evolving to meet the demand for flexibility and adaptability, moving away from single-function items to those that can serve multiple purposes [11][12]. - Young consumers are increasingly seeking products that blend aesthetics with functionality, valuing high-tech features alongside visual appeal [12][16]. Group 3: Impact on Trade and Supply Chains - The changing preferences of young buyers are reshaping the global home furnishing supply chain, pushing for more precise innovation and flexible production methods [16][17]. - The transition from material-driven to value-driven consumption is evident, with young buyers expressing their values through their purchasing decisions, such as prioritizing sustainability and personalized experiences [17]. - The integration of AI tools in procurement processes is enhancing efficiency, allowing buyers to quickly find suitable suppliers and products, reflecting the fast-paced nature of young consumers' purchasing habits [14][16].