Deckers Shares Plunge 11% as Tariff Costs and Weak Outlook Weigh on Sentiment

Core Viewpoint - Deckers Outdoor Corp. shares experienced a decline of over 11% following a disappointing annual forecast and concerns regarding U.S. tariffs impacting demand [1] Group 1: Financial Performance and Forecast - The company forecasts annual sales to be approximately $5.35 billion, which is below the consensus estimate of $5.45 billion [3] - Deckers expects total tariff-related expenses to be around $150 million, a reduction from earlier projections of $185 million [2] Group 2: Market Conditions and Consumer Behavior - Heightened uncertainty surrounding tariffs has led to concerns that increased import costs may compel retailers to raise prices, resulting in reduced discretionary spending by consumers [1] - CEO Stefano Caroti indicated that consumers are likely to remain "cautious" in the second half of the fiscal year as higher retail prices are implemented [3] Group 3: Strategic Responses - To mitigate margin pressures, Deckers has introduced selective price increases in July and plans further adjustments throughout the fiscal year [2][3]