从“买便宜”到“买绿色”：双十一正在重塑中国消费逻辑

Group 1 - The 2025 Double Eleven shopping festival is characterized by a shift towards green and global consumption, reflecting deep changes in China's consumption structure and industrial layout [1][3] - The "old-for-new" policy has made significant progress, allowing consumers to enjoy up to 20% discounts on energy-efficient appliances, leading to a more than 30% year-on-year increase in sales of energy-saving appliances by major commercial enterprises [3] - The globalization of Double Eleven is evident as platforms like JD.com expand their overseas shipping zones, with the U.S. and Singapore being the most popular countries for Chinese consumers' cross-border shopping [3][4] Group 2 - There are over 35,000 cross-border e-commerce enterprises in China as of late October 2025, with 14,000 new registrations in the first ten months of this year, continuing a steady growth trend since 2020 [4] - Guangdong leads with over 11,000 related enterprises, accounting for more than 30% of the national total, indicating sustained vitality in foreign trade [4] - The transformation towards green consumption and cross-border trade positions the 2025 Double Eleven as a crucial support for China's high-quality industrial development [4]