Core Insights - The Redmi K90 series was officially launched, but the 12G+512G version saw a price drop of 300 yuan from 3199 yuan to 2899 yuan just one day after its release, which is an unusual move in the smartphone market [1][3] - The price reduction was attributed to consumer dissatisfaction regarding the price differences between versions, particularly for the 12G+512G model, which has the highest demand [1][3] - The increase in memory prices due to foreign manufacturers' control has impacted the pricing strategy, leading to the decision to lower the price to improve brand perception [3][4] Pricing Strategy - The initial pricing of the K90 series, particularly the 12G+256G model starting at 2599 yuan, was considered inappropriate, as the 12G+512G version's price increase of 600 yuan for an additional 256G of storage was seen as excessive [3] - The price adjustment to 2899 yuan for the 12G+512G version is viewed as a more reasonable price point rather than a significant discount [3] Market Context - The smartphone market is currently experiencing price fluctuations due to various factors, including the upcoming Double 11, Double 12, and New Year sales, which are typical periods for price reductions [7] - Industry insiders have indicated that memory prices are expected to rise further next year, which may lead to higher prices for new models [4] - Consumers who purchased the 12G+512G version before the price drop are eligible for a price protection policy, allowing them to receive a refund for the price difference [4]
刚发布就降价300!红米K90挨骂了,雷军卢伟冰表示很无奈!
Sou Hu Cai Jing·2025-10-24 16:55