电商行业在我国蓬勃发展，为什么在欧美却没什么起色？店家道出了实情

Core Insights - The article highlights the stark differences in e-commerce development between China and the US/Europe, emphasizing that while China has a highly integrated and efficient e-commerce ecosystem, the US and Europe lag behind in consumer adoption and logistics efficiency [3][4][6]. E-commerce Market Comparison - In Q1 2025, China's online retail transaction volume reached 3.78 trillion yuan, a year-on-year increase of 18.3%, with e-commerce accounting for 29.5% of total retail sales, compared to only 15.1% in the US and 14.3% in the EU [4][6]. - The average retail space per 1,000 people in the US is approximately 2,300 square meters, significantly higher than China's, which contributes to a preference for in-store shopping among US consumers [6][7]. Logistics and Delivery - China's logistics network is highly efficient, with an average delivery time of under 12 hours in major cities and 24 hours in rural areas, while the US averages 2.7 days and Europe 3 to 5 days for package delivery [6][7]. - The cost of delivery in the US ranges from $5 to $10, which discourages online shopping compared to China's more competitive pricing [7]. Payment Systems - China boasts a mobile payment penetration rate of 87%, while in the US, credit cards dominate online payments at 63%, with mobile payments accounting for less than 5% [7][8]. - The complexity of payment processes in the US contributes to a high shopping cart abandonment rate of 69%, with cumbersome credit card entry being a significant factor [8]. Consumer Behavior - Chinese consumers average 8.7 online purchases per month, compared to just 3.2 for US consumers, indicating a more engaged online shopping culture in China [9]. - The decision-making process for US consumers takes longer, averaging 52 minutes from browsing to purchase, compared to 27 minutes for Chinese consumers [9]. Innovation and Marketing - China's e-commerce has embraced innovative marketing strategies such as live streaming and social commerce, with the live commerce market reaching 2.8 trillion yuan in 2024, while the US market for live commerce was only $17 billion in 2024 [10][11]. - The competitive landscape in China is more dynamic, with multiple players driving innovation, whereas the US market is dominated by a few large companies like Amazon, which held a 41% market share in 2024 [11]. Future Trends - The article predicts that US and European e-commerce will increasingly adopt Chinese models, particularly in social and content-driven commerce, with significant growth expected by 2027 [12]. - Chinese e-commerce is expected to continue expanding into international markets, with cross-border e-commerce projected to exceed 3 trillion yuan by 2026 [12][13].