Amazon Offers New AI Shopping Tool After OpenAI-Walmart Team-Up

Core Insights - Amazon has launched an AI-powered tool called "Help Me Decide" to assist shoppers in making product choices, following Walmart's partnership with OpenAI [1][5][6] - The tool utilizes large language models to analyze shopping history and preferences, providing tailored product recommendations [4][3] - Amazon's stock has seen a slight increase, gaining over 1% to $220.59, and is up 4% overall this week, marking its first weekly gain in four weeks [9][10] Amazon's AI Strategy - The "Help Me Decide" tool is part of Amazon's broader strategy to enhance its AI-powered shopping offerings, complementing existing tools like the Rufus chatbot [2][3] - The tool prompts users who have browsed similar products without making a purchase, aiming to improve customer confidence in their buying decisions [3] Competitive Landscape - The retail sector is witnessing a race to implement AI tools, with Walmart collaborating with OpenAI to integrate e-commerce capabilities into ChatGPT [5][6] - Analysts speculate that the competition may evolve into a significant battle between Walmart's ChatGPT integration and Amazon's AI offerings [6][7] Market Performance - Amazon's stock performance has been underwhelming this year, with only a 0.5% increase, the lowest among major tech stocks [10] - The company is set to report its third-quarter earnings next Thursday, which could impact stock performance [11]