DEEJ(SZ:000423) Zheng Quan Ri Bao Wang·2025-10-25 00:45Core Insights - Dong'e Ejiao reported a revenue of 4.766 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 10.1%, with a net profit of 1.274 billion yuan, up 10.58% [1] - The company's gross profit margin increased by 3.33 percentage points to 73.69% during the reporting period, attributed to stable growth in core product lines and a focus on high-margin categories [1] Product Performance - The core product matrix, including Ejiao blocks and compound Ejiao syrup, continued to support the company's growth, with both product lines showing steady growth and increased market share [2] - Ejiao blocks maintained a leading position in the OTC market, with ongoing strategies to attract diverse consumer groups through high-end and youth-oriented marketing [2] - The introduction of low-sugar certified products under the "Peach Blossom Princess Ejiao Cake" brand has effectively increased repurchase rates among female consumers [2] Market Expansion Strategies - The company is actively targeting the silver economy and men's health sectors, with Ejiao blocks being recognized for their blood-nourishing properties among the elderly [2] - The "Royal Weichang 1619" brand focuses on men's health, addressing issues like kidney deficiency and fatigue, with products designed to penetrate the male vitality supplement market [3] Strategic Collaborations and Investments - Dong'e Ejiao has partnered with China Resources to establish a 1 billion yuan pharmaceutical investment fund, focusing on traditional Chinese medicine and synthetic biology [3] - The company has opened a flagship health store in Hong Kong, enhancing its global presence and facilitating entry into Southeast Asian and Belt and Road markets [4] Support from Parent Company - The integration of resources from the China Resources Group has significantly improved Dong'e Ejiao's production efficiency and product quality, establishing a competitive advantage in the market [5]