反转！宗馥莉重拾“娃哈哈” 新一轮博弈在路上

Core Viewpoint - The internal dynamics of Wahaha Group are complex, with recent developments indicating a potential reconciliation between the group and its stakeholders regarding the use of the Wahaha brand, following the resignation of Zong Fuli as chairman and general manager [1][4]. Group 1: Brand Strategy - Zong Fuli announced that the Wahaha brand will continue to be used in 2026, despite her previous decision to focus on her new brand, Wah Xiao Zong [1][2]. - The decision to restart the Wahaha brand comes after Zong Fuli's brief tenure with Wah Xiao Zong, indicating a strategic pivot in response to market pressures [3][5]. Group 2: Shareholder Dynamics - Wahaha Group has three major shareholders: the state-owned Hangzhou Shangcheng District Cultural Tourism Investment Holding Group (46%), Zong Fuli (29.4%), and the employee stockholding committee (24.6%), which complicates decision-making regarding brand usage [2][4]. - The recent agreement between Zong Fuli and state-owned shareholders suggests a new alignment in their business strategy, allowing for the continued use of the Wahaha brand [4][6]. Group 3: Market Challenges - The beverage market is increasingly competitive, with major players like Nongfu Spring and Yuanqi Forest engaging in aggressive pricing and product strategies, making it difficult for new brands like Wah Xiao Zong to gain traction [5][6]. - Wahaha Group faces significant challenges, including internal conflicts and external competition, which have led to a decline in brand reputation and market confidence among distributors [5][6].