农行济南分行：坚守“三农”主力行定位，躬身田野守护“齐鲁粮仓”

Core Viewpoint - China Agricultural Bank Jinan Branch emphasizes its commitment to rural revitalization and agricultural support, responding swiftly to challenges posed by adverse weather conditions to ensure food security and support the "Three Autumns" production [1][2]. Group 1: Financial Support and Initiatives - The bank prioritizes food security in its strategy, deploying resources to support "Three Autumns" production amidst heavy rainfall [2]. - As of the end of September, the bank's county loans accounted for 37.5% of total loans among the four major banks, with a net increase of 10 billion yuan in key agricultural loans, reflecting a growth rate of 58.9% [2]. - The bank has introduced innovative loan products such as "Smart Animal Husbandry Loan" and "Grain Storage Loan" to enhance financial support for critical agricultural sectors [2][3]. Group 2: Community Engagement and Direct Support - The bank organized youth teams to assist farmers directly in the fields, helping with urgent harvesting tasks to prevent crop spoilage [4][9]. - In collaboration with local agricultural departments, the bank conducted on-site assessments to understand farmers' financial needs and challenges due to adverse weather [6][9]. Group 3: Consumer Support and Market Access - The bank initiated a "Financial + Consumption" model to alleviate farmers' immediate financial pressures by purchasing unsold agricultural products affected by weather conditions [10][11]. - Efforts to streamline loan processes for agricultural machinery and supplies have been implemented to ensure timely financial support for farmers [11]. Group 4: Technological Innovation and Long-term Strategy - The bank is enhancing its service model through technology, launching various digital platforms to improve financial services in rural areas [12]. - The introduction of the "Agricultural Production Trust Loan" has been recognized as a best practice by the Ministry of Agriculture and Rural Affairs [12]. Group 5: Future Commitment - The bank plans to continue its focus on rural revitalization, aiming to provide precise financial services and practical support to enhance agricultural quality and contribute to rural development [13].