新股前瞻|擎天全税通：财税SaaS“龙头”，业绩波动增长

Core Insights - The digital tax solution market in China is experiencing explosive growth, with market size projected to increase from 53.3 billion yuan in 2019 to 100.6 billion yuan by 2024, representing a compound annual growth rate (CAGR) of 13.5%, and expected to reach 183.3 billion yuan by 2029 [1] - Qingtian Quansuitong is preparing for an IPO on the Hong Kong Stock Exchange, aiming to raise funds for technological innovation, diversified sales strategies, strategic investments, and general operational needs [1] Company Overview - Qingtian Quansuitong is a leading digital service provider for cross-border enterprises, established in 2012, focusing on comprehensive solutions for import and export businesses [1][2] - The company ranks first in the Chinese cross-border enterprise intelligent tax solution market with a market share of 1.7% and second in the overall cross-border enterprise financial and tax digital solution market with a 1.2% share [2] Financial Performance - Revenue growth from 2022 to 2024 shows an increase from 120 million yuan to 171 million yuan, with a revenue of 63.82 million yuan in the first half of 2025, reflecting a year-on-year growth of 4.5% [3] - Gross profit fluctuated during the same period, with figures of 99.91 million yuan, 134 million yuan, and 120 million yuan, while net profit showed a decline from 55.27 million yuan in 2022 to 4.76 million yuan in 2024 [3][4] - The gross margin decreased from 83.5% in 2022 to 67.3% in the first half of 2025, yet remains above 50%, indicating a healthy level for software and SaaS companies [4] Market Dynamics - The market for intelligent tax and digital services is characterized by significant opportunities and challenges, driven by policy changes and the rapid growth of cross-border e-commerce [6][8] - The "Golden Tax Phase IV" policy is creating a rigid demand for digital upgrades among enterprises to comply with new tax regulations, benefiting companies like Qingtian Quansuitong that offer integrated solutions [7] - The shift from on-premise software to cloud-based SaaS models is lowering entry barriers for SMEs, enhancing market penetration opportunities for Qingtian Quansuitong [8] Competitive Landscape - The industry faces intense competition from established ERP giants and emerging SaaS startups, which may lead to price wars [9] - Qingtian Quansuitong's revenue heavily relies on its core product, the cross-border enterprise intelligent tax solution, which accounts for over 80% of its income, posing risks if the cross-border e-commerce sector experiences fluctuations [9] - The company is currently addressing challenges related to hardware costs impacting gross margins and the significant loss of major clients, which could affect its long-term investment value [9]