两部门发布关于实施“跟着微短剧去运动”创作计划的通知

Core Insights - The National Sports Administration and the National Radio and Television Administration have launched a "Follow the Micro Short Drama to Exercise" creative plan aimed at promoting various sports activities and fitness culture [1] Group 1: Creative Direction - The creative direction includes outdoor sports, event activities, ice and snow sports, sports culture, scientific fitness, and the integration of sports with other sectors [1] Group 2: Implementation Requirements - Local sports and broadcasting administrative departments are required to actively collaborate and mobilize excellent teams to participate in the initiative [1] - The plan will be promoted during significant time periods such as "National Fitness Day," "Sports Promotion Week," "National Science Popularization Day," "National Science Popularization Month," and during major events like the China Outdoor Sports Industry Conference [1] Group 3: Reporting and Evaluation - Departments must report the progress, main achievements, and dissemination effects of local micro short drama productions to the relevant authorities [1] - The National Sports Administration and the National Radio and Television Administration will summarize and promote advanced experiences and explore replicable and scalable "micro short drama + sports" consumption promotion models [1]