2025年全国轻工第五届互联网营销师职业技能大赛总决赛在河北邯郸开幕

Core Viewpoint - The 2025 National Light Industry Internet Marketing Skills Competition aims to promote high-skilled talent and enhance the integration of digital economy with traditional industries, showcasing the importance of internet marketing in driving the growth of the light industry [2][4][6]. Group 1: Event Overview - The competition, themed "Digital Empowerment, Cloud Dream Building," features over 400 participants from 19 regions across China [2]. - The event is co-hosted by various organizations, including the China Light Industry Federation and local government bodies in Handan City, Hebei Province [2][4]. - The competition will run until October 25, 2025, and includes various practical modules to assess participants' skills and innovation capabilities [6][18]. Group 2: Economic Impact - Handan City has implemented initiatives to integrate internet marketing with traditional industries, achieving sales of 306 million yuan and training 350,000 online hosts [4]. - The competition serves as a platform for promoting local products and enhancing the economic interaction between the event and the local community [18]. Group 3: Talent Development - The competition addresses the growing talent gap in internet marketing, emphasizing the need for structured training and skill development [6]. - Previous competitions have seen significant participation growth, with the number of participants increasing from over 50,000 in the first event to 281 finalists in the current edition [17][18]. - The demographic of participants is notably younger, with 80% under 35 years old and over 85% holding higher education degrees, indicating a strong appeal of the internet marketing field to new talent [18].