活下去才是当务之急，处是旺铺转让，实体店的未来呢？

Core Viewpoint - The physical retail sector is facing significant challenges, primarily due to the rise of e-commerce, high rental costs, and changing consumer habits, leading to a decline in foot traffic and sales [1][3][5]. Group 1: Challenges Facing Physical Retail - The prevalence of "store transfer" signs and discount promotions indicates a struggling physical retail environment [1] - The COVID-19 pandemic and high rental costs are seen as contributing factors, but the main issue is the dominance of e-commerce, which has captured over half of the market share from physical stores [3] - Young consumers' preference for online shopping, along with the convenience and price advantages offered by e-commerce, further exacerbates the decline of physical stores [5] Group 2: Opportunities for Physical Retail - Physical stores can leverage their unique advantages in consumer experience, such as the ability to touch and try products, which e-commerce cannot replicate [7][8] - Some physical stores, particularly in the home appliance sector, continue to thrive due to the added value of professional installation and after-sales service, which online retailers struggle to provide [10] - Embracing innovative business models, such as integrating online and offline sales (O2O), can help physical stores find new growth opportunities and enhance customer interaction [10]