宗馥莉重回娃哈哈,“娃小宗”走向成疑
Bei Jing Shang Bao·2025-10-25 06:23

Core Viewpoint - After resigning from the position of chairman of Wahaha Group, Zong Fuli has returned to the company as the president of Hongsheng Beverage Group, indicating a potential shift in leadership dynamics within the company [1] Company Developments - Zong Fuli's role change is reflected in the national enterprise credit information public system, where she transitioned from executive director to director of Shanghai Chengyan Supply Chain Management Co., Ltd., a member of Hangzhou Wahaha's Very Cola beverage division [1] - Hongsheng Beverage Group, which is controlled by Zong Fuli, has undergone a change in its corporate structure, shifting from a "limited liability company (foreign investment, non-independent)" to a "limited liability company (foreign legal person wholly-owned)" [1] - The company has registered the trademark "Zong Fuli" successfully, covering international classifications including food, feed seeds, beer beverages, liquor, and convenience foods [1] Brand Strategy - According to industry sources, the "Hongsheng system" sales subsidiaries have been notified that the "Wahaha" brand will continue to be used through 2026, indicating a temporary abandonment of the previously considered alternative brand "Wazong" [1] - Meeting records from the sales company indicate that there is an urgent requirement to conclude the return of deposits this week, and a 2026 annual dealer conference is expected to be held soon [1]