JINHUI(SH:603919) Shen Zhen Shang Bao·2025-10-25 07:22Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, attributing the performance to policy changes and macroeconomic factors that limited consumption scenarios [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved total revenue of 2.306 billion yuan, a year-on-year decrease of 0.97% [1][2]. - The net profit attributable to shareholders was 324 million yuan, down 2.78% year-on-year, while the net profit excluding non-recurring items was 318 million yuan, a decline of 5.61% [1][2]. - In Q3 alone, revenue was 546 million yuan, a decrease of 4.89%, and net profit was 25.5 million yuan, down 33.02% [1][2]. Product Segmentation - The company's products are categorized into three price segments: below 100 yuan, 100-300 yuan, and above 300 yuan per 500ml [3]. - Revenue from products priced below 100 yuan fell by 23.6% to 457 million yuan, accounting for 20% of total liquor revenue [3][5]. Sales Channels - The majority of sales came from distributors, contributing 2.093 billion yuan, which is 94.2% of total revenue but down 2.74% year-on-year [5][6]. - Direct sales (including group purchases) generated 56.5 million yuan, a decrease of 6.06%, while online sales were the only channel to show growth, increasing by 25.22% to 72.9 million yuan [5][6]. Dealer Network - As of the end of Q3, the company had 949 dealers, with a net decrease of 52 dealers during the reporting period [6]. - The number of dealers outside the province decreased by 82 [6]. Profitability Goals - The company has not met its net profit targets for the past two years (2023 and 2024) and aims for a revenue of 3.280 billion yuan and a net profit of 408 million yuan for 2025 [6]. Related Party Transactions - There are concerns regarding related party transactions, particularly with a construction company controlled by the controlling shareholder's nephew, which has won multiple contracts with the company [7][8]. - The chairman stated that all major project selections follow a fair and transparent process, with external audits conducted to ensure the company's interests are protected [7][8].