陈华任贵州茅台集团新掌门！茅台五年换了四任董事长

Core Viewpoint - The recent leadership change at Kweichow Moutai, with Chen Hua replacing Zhang Deqin as chairman, reflects ongoing challenges in the liquor industry and aims to stabilize the company's market position amid a period of adjustment [1][4][5] Group 1: Leadership Change - Kweichow Moutai has undergone its fourth chairman change in five years, with Chen Hua taking over from Zhang Deqin, who served for about a year and a half [1] - Chen Hua has a background in local government and energy sectors, lacking direct experience in the liquor industry [5] Group 2: Zhang Deqin's Tenure - During Zhang Deqin's leadership, Moutai implemented measures to stabilize its market position, including increasing direct sales to 45% and improving relationships with distributors [4] - Under Zhang's guidance, Moutai achieved a total revenue of 91.094 billion yuan in the first half of 2025, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [4] Group 3: Industry Challenges - The liquor industry is currently facing a deep adjustment phase, with declining prices and a challenging market environment [5] - The new chairman is expected to address key challenges such as stabilizing core product prices, balancing sales channel profits, and responding to ongoing industry adjustments [5]