数字赋能·云端筑梦丨2025年全国轻工第五届互联网营销师职业技能大赛总决赛邯郸开启！

Core Viewpoint - The "2025 National Light Industry Fifth Internet Marketing Skills Competition Finals" was inaugurated in Handan, Hebei Province, emphasizing the importance of skilled talent in the light industry and promoting the integration of digital economy with traditional industries [2][7][19]. Group 1: Event Overview - The competition is co-hosted by the China Light Industry Federation and other organizations, featuring over 400 participants from 19 regions [2][4]. - The theme of the event is "Digital Empowerment, Cloud Dream Building," highlighting the role of digital tools in marketing [2]. Group 2: Local Economic Impact - Handan has implemented initiatives to integrate internet marketing with traditional industries, achieving sales of 306 million yuan and training 350,000 hosts [7]. - The competition aims to enhance the local economy and promote the development of the internet marketing industry [7][19]. Group 3: Skills Development and Talent Pool - The competition serves as a platform for selecting digital marketing talent and promoting industry-education integration [19]. - The event has seen a significant increase in participation, with 30,000 participants since its inception, and 281 finalists in the national competition, showcasing a trend towards younger and more educated participants [20]. Group 4: Competition Structure and Innovation - This year's competition includes new practical modules such as generative AI technology and marketing plan design, aimed at assessing participants' professional skills and innovation [9]. - The competition has evolved to include various categories, reflecting the growing importance of internet marketing in the light industry [9][19].