Sou Hu Cai Jing·2025-10-25 08:06Group 1 - The core point of the news is the significant personnel change at Kweichow Moutai Group, with Chen Hua appointed as the new chairman, replacing Zhang Deqin [2][4] - Zhang Deqin's tenure saw Kweichow Moutai achieve revenue of 187.19 billion yuan and a net profit of approximately 85.7 billion yuan in 2024, emphasizing quality over quantity [3] - The company under Zhang's leadership focused on transforming from "selling liquor" to "selling lifestyle," enhancing consumer engagement through innovative service models [3] Group 2 - Chen Hua, the new chairman, has a background in energy management and previously served as a non-executive director at Guizhou Bank, indicating a connection to the Moutai system [4] - The appointment of an external government official as chairman reflects the local government's intention to strengthen control over Kweichow Moutai, especially during challenging economic conditions [4] - The company faces a dual challenge of reducing inventory pressure while meeting government performance growth assessments, which may require strategic communication from the new leadership [4]